They're consuming over three times more media than the Strategy-Focused Group.Next, let’s look at the Unfocused CEO Group: (Words like 'struggle', 'fear', 'hard', or 'difficult'). They used negative future pacing words, 13 times more than the Strategy-Focused Group.They used the word 'FEEL', six times more often than the Strategy-Focused Group.They used the word CORONAVIRUS or COVID-19 seven times more often than the Strategy-Focused Group.They used the word 'GOVERNMENT' or 'TRUMP' 11 times more than the Strategy-Focused Group.They're currently consuming five times more media than the Strategy-Focused Group.I’ll start with the Fear-Focused CEO Group: The Strategy-Focused CEOs - this group is the most focused on taking what it's given and using it and is still focused on growth/opportunity.The Unfocused CEOs - this group is the one still uncertain on what to do, playing wait and see, and most dismissive.The Fear Focused CEOs - this group is the most emotional, most concerned and most overwhelmed.After looking at the data and reflecting on the conversations I divided the 29 CEOs into three groups:
